Brand strategy

Format Group manufactures polystyrene foam ornamental and finishing moldings in the Russian Federation. It is one of the market leaders in home-decoration solutions.


November 20, 2014

Marketing strategy
About This Project

We developed and assisted in implementation of new brand strategy for the leading Russian producer and distributer of home-decoration solutions.  Initially, Brand Audit was used to evaluate the current state of the brand and its effectiveness in achieving a company’s business objectives.  As a second step in the process the Brand Strategy was developed – to set a long term brand goals and a foundation for sustainability. The Brand Strategy was used as a core stone for the last step – Brand Execution, a creative expression of the Brand Strategy.